90% of Policy Owners Are Paying Too Much For Whole Life Insurance

Using a proprietary analysis platform, receive an objective review of your whole life policy without the need of a sales agent and let the numbers speak for themselves. We save clients, on average, 30% or more on their whole life insurance with access to elite rates not found in the general marketplace.

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40 Years Of Insights Built Into One Revolutionary Analysis Platform

After analyzing thousands of whole life policies and uncovering the same price inefficiencies, we engineered a proprietary platform to improve existing permanent life policies. Our commitment to provide objective reviews through data, not sales, has established us as a trusted leader in policy optimization.

Take the First Step Toward Premium Savings

Your whole life policy could be costing you thousands in unnecessary premiums. Find out how much you could be saving by starting your complimentary analysis now.

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How Our Platform Transforms Your Premium Rates

Objective Analysis

Our proprietary software analyzes your existing policy against the entire market.

Exclusive Pricing

Access institutional rates through our M Financial Group partnership—pricing that 99% of agents can't access.

Comprehensive Coverage

Work with all major carriers.

Streamlined Process

Digital application with no medical exam required for most policies.

Data-Verified Results Across All Major Carriers

Not only do our clients secure more cost-efficient policies with average premium savings of 30%, but they can dramatically increase their financial well-being by investing the difference. Whether maximizing death benefits, lowering costs, or adding long-term care coverage, our institutional rates deliver superior value.

Average Premium Savings of 30%

Current Carrier

Death Benefit

Annual Cost

AssureLife Annual Cost

Current Carrier

Northwestern Mutual

Death Benefit

$6,000,000

Annual Cost

$44,801

AssureLife Annual Cost

$28,672

Current Carrier

Lincoln National

Death Benefit

$1,000,000

Annual Cost

$18,414

AssureLife Annual Cost

$14,731

Current Carrier

Northwestern Mutual

Death Benefit

$2,000,000

Annual Cost

$26,500

AssureLife Annual Cost

$16,165

Current Carrier

Mass Mutual

Death Benefit

$907,814

Annual Cost

$50,000

AssureLife Annual Cost

$0

Current Carrier

Northwestern Mutual

Death Benefit

$3,200,000

Annual Cost

$65,832

AssureLife Annual Cost

$40,815

Current Carrier

Northwestern Mutual

Death Benefit

$1,250,000

Annual Cost

$27,380

AssureLife Annual Cost

$0

Current Carrier

Guardian

Death Benefit

$1,166,338

Annual Cost

$19,245

AssureLife Annual Cost

$13,856

Your Data-Driven Path to Premium Savings

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  1. Submit Your Policy Upload your current policy details through our secure platform for a comprehensive review.
  2. Receive Your Analysis Our proprietary software analyzes your policy against the entire market, identifying potential savings opportunities.
  3. Review Your Options Get a clear, objective comparison showing how much you could save while maintaining identical coverage.
  4. Simple Implementation If you choose to optimize your coverage, enjoy our streamlined digital application process—no medical exam is required for most policies under $5M.

Advanced Technology Meets Market-Wide Access

Our platform instantly analyzes your current premium against the entire marketplace, identifying the highest-value opportunities across all major carriers. The result is institutional pricing previously unavailable to individual policy owners.

Simple, Risk-Free Process

Submit your policy for a comprehensive market analysis and clear savings comparison. Our streamlined digital application requires no medical exam for most policies, and you’re never obligated to proceed. Expert support guides you through every step, ensuring you understand all your options.

Let The Numbers Guide Your Decision

Our platform removes traditional sales pressure from the equation. You’ll see a clear, data-driven comparison of your current premium against institutional rates, putting you in control of the decision-making process.

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Frequently Asked Questions

Term life insurance is temporary; it has an expiration date. Whole life insurance is a type of permanent life insurance. Permanent life insurance is designed to last your entire life. It includes extra features like tax-free access to cash value you can use during your lifetime and, if you choose, long-term care coverage. We specialize in helping you enhance these long-lasting, permanent policies.

Permanent life insurance is the general category for policies that last a lifetime. Whole life insurance is just one type of permanent life insurance. Other types include products such as universal life (UL), indexed universal life (IUL), and guaranteed universal life (GUL). We can help you navigate these options to find the most suitable fit for your goals.

While your whole life death benefit is guaranteed from the start, a common mistake is thinking the entire policy's performance is guaranteed. In reality, the growth of your cash value is not. This growth depends on two things: dividends and internal fees. The issue is that neither of these is guaranteed. In fact, many older policies have seen their dividends drop significantly over time, making them far less stable than you might think.

Most whole life policies grow cash value through non-guaranteed dividends. The problem is that these dividends are often a "gross" amount, and the real growth you see is much lower because of high fees buried in your policy. The policies we recommend are designed for better, more transparent growth potential, so you know exactly what you're earning.

We're able to find so much value because we use a tech-savvy, proprietary system that gives us a complete view of the market. While most financial professionals only have access to a small number of products, our system can analyze all life insurance carriers and products, including exclusive, lower-cost options from M Financial Group. This allows us to find better policy options for you based on your age, health, and financial goals.

We only work with the most trusted, household-name insurance carriers that hold an "A" rating or higher from multiple, independent rating systems. This means you can be confident that the companies we recommend have a proven track record of financial strength and stability.

We help you switch policies using a 1035 Exchange, a special process that lets you move the money from your old policy to a new, better one without having to pay taxes on the growth. It's a simple, tax-free way to upgrade your policy.

Take the First Step Toward Premium Savings

Your whole life policy could be costing you thousands in unnecessary premiums. Find out how much you could be saving by starting your complimentary analysis now.

Get Started

In 2008, I purchased a MassMutual whole life policy. The agent said I needed to pay $91,000 a year for the rest of my life to fund my policy. This last year I had the AssureLife team review the policy and they found that the high fee whole life policy was far above market. I’m now paying less than half that and I only need to pay for a few more years.

Steve S - Los Angeles, CA

I purchased a Northwestern Mutual policy to build both cash value and death benefit. When the AssureLife team reviewed my policy, they showed me that I can maintain the current death benefit and build better cash value with another product. Instead of paying $41,000 a year, I’m now paying $14,760.

April M - New York, NY

The AssureLife team reviewed my policy and showed me how to eliminate my premium and keep the same death benefit. I now reinvest the annual savings instead of paying premium. Jim W – Newport Beach, California

Jim W. - New York, NY

I bought a Northwestern Mutual policy 10 years ago. The AssureLife review process allowed me to increase the death benefit substantially with no further premiums. The process was pretty simple start to finish.

Bob B - Costa Mesa, CA

We no longer need the income from the policy so we utilized AssureLife to review our options. AssureLife showed us how to take cash out of the policy, eliminate our annual premium, and keep almost our entire death benefit. AssureLife was also able to add a long-term care benefit to our new policy.

Susan Jennings - Fort Worth, TX

I bought a policy in my early 30s for retirement savings. AssureLife looked at my policy and provided options that provided more growth. I didn’t have to take an exam which was nice and their team is great to work with.

Daniel H - San Francisco, CA

I purchased a policy 12 years ago but I noticed the dividend had decreased over time. AssureLife gave me several options that were easy to understand. They make life insurance easy to understand.

Chris B - Chicago, IL